The New England Patriots have a shot this Sunday to set the all time record for most plays from Scrimmage. They are essentially using the same ideas that Chip Kelly (of Oregon) has been using for awhile now. A much faster version of no huddle. In order to do this you have to have the ability to call plays very quickly and with NFL plays having semi long names some of these things have to change. The Speed at which the Pats play obviously puts the defense in a bit of trouble. Most defenses are not at all used to the speed..they tend to get worn out and it limits how teams can substitute defensively.
I am not a Pats fan.. although I respect Bill B. My Father who lives in New Hampshire is a huge fan of the Pats.
Very well written article explaining The Patriots strategy and methodology.